Expert Witness
Clear analysis. Defensible testimony.
Brand recognition translates to significant — sometimes immeasurable — market value. Identity is inextricably linked to how customers first see you, then decide whether to buy. You worked hard to build it; we help protect it.
Who we work with
For owners, CEOs, marketing leaders and IP litigation counsel.
L Global's branding expert provides consulting for the brand-identification process and expert-witness testimony to support your litigation strategy. Deep expertise in brand research, development, documentation and the alignment of brand to revenue — combined with the ability to distill complex information for any audience — makes us an ideal expert-witness and branding partner.
Areas of testimony
Where our perspective is decisive.
Brand Research
- Brand & name-equity research
- Brand positioning
- Market segmentation & customer-acquisition strategy
- Positioning evaluation & messaging prioritization
- Customer-experience journey mapping
- Effectiveness tracking & ROI measurement
- Creative evaluation & communications optimization
- Product & service innovation
Brand Strategy
- Naming & brand architecture
- Vision, mission and values development
- Brand positioning and pillars
- Customer-experience strategy
- Culture change
- Voice-of-the-brand messaging
Brand Creative Design
- Corporate identity
- Visual expression — the face of the brand
- Internal and external brand launches
- Sales tools and training
- Marketing collateral & campaigns
Brand Performance
- Performance data analytics
- Brand-revenue measurement frameworks
- Defensible documentation for litigation support
Engage us
Discuss your matter — confidentially.
Counsel can request a confidential intake call to discuss case fit, conflicts and scope. L Global Brand Innovators will work hard to develop — or protect — your unique brand.